Mobile & Cell Phone Information

Why Mobile SMS/Text Messaging?


What is Mobile SMS/ Test Messaging?

Mobile text Messaging, or Short Message Service (SMS), as we all know it, is the ability to send and receive text messages to and from mobile telephones. The text can comprise words or numbers or an alphanumeric combination. SMS was created as part of the GSM Phase 1 standard. The first short message is believed to have been sent in December 1992 from a Personal Computer (PC) to a mobile phone on the Vodafone GSM network in the UK. Each short message can be up to 160 characters is length when Latin alphabets are used.

Customer Usage and Market Growth

There is no doubting the success of the Short Message Service - the market in India alone has reached over one billion messages despite little proactive marketing by network operators and phone manufacturers. Key market drivers over the next two years such as the access of cheaper mobile technology to the masses will continue this growth path.

Mobile Messaging: How can your business benefit?

Enterprise Messaging

Enterprise uptake of mobile applications is set for phenomenal growth. By 2005, Gartner anticipates that 65 percent of enterprises will be harnessing the power of wireless applications to efficiently automate the existing business processes and use wireless connectivity for one or more user groups.

Statistics are already showing a considerable growth in the enterprise messaging, within the last seven quarters.

Where does enterprise messaging fit into your business

No matter what the nature or model of your business is, you can effectively exploit the potential of Mobile Messaging. Following are some examples of the application areas where Mobile Messaging is excelling:

1. B2B Messaging

Mobile terminated and mobile originated SMS and MMS via UCP, XML and PHP interface

Benefits: Using industry standard protocols provide easy integration with existing systems as well as a robust and scalable model for future technologies.

2. B2B Campaigns and list processing

Permission-based mobile marketing campaign of consumer goods, advertisement campaign, promotions etc.

Benefits: Mobile marketing provides unparallel advantage of effectively targeting specific audience level.

3. B2B Applications

Customized mobile applications conforming to a business rule and addressing a specific target audience. Example: MIS reports to mobile sales force, critical data to mobile technical work force. The possibilities are unlimited and the flexibility is enormous!

How to choose a high quality and reliable service provider for SMS/Text Messaging for your enterprise messaging needs?

The first option that comes to one's mind is mobile operators. However, though they have complete control over network infrastructure, they are generally not too keen to service customer for meeting their messaging needs. The prime reasons for this are:

  • Enterprise messaging involves complex integration with backend database/applications
  • The volume of messages is typically not high (except in large B2C companies)
  • The criticality of message delivery is extremely high
  • Operators largely cross subsidise 'voice' with 'data' services.
  • It a specific network is down, then the service suffers.
  • The service need extra attention in terms of providing high service levels

There are many independent providers of mobile data services focussed in the domain of enterprise messaging that provide end-to-end SMS/text messaging service. For example, ValueFirst (http://www.vfirst.com) provides SMS/Text messaging services to enterprises.

There are several advantages of working with an operator neutral service provider:

  • Easy and quick integration with back-end application/databases
  • Connections with multiple operators ensure better service quality (i.e. service is continued even if the network of a specific operator fails)
  • Single entry point into the mobile networks.
  • Uniform application access - no duplicate efforts required
  • Reliability and timeliness - Acknowledged mobile messaging with guaranteed message delivery information available
  • Integrated payment - one stop shop for all billing aspects and
  • Seamless and secure messaging environment.

About The Author

This article has been contributed by (Mr.) Vijay Shukla, Country Head, ValueFirst Messaging India (http://www.vfirst.com). Vijay has over 8 years of industry experience management consulting and mobile data services. He can be contacted at vijayshukla@yahoo.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


CMAJ

Mobile cell phone technology puts the future of health care in our hands
CMAJ
The advent of smartphone technology and mobile applications has increased the potential impact and scope of mobile health (mHealth) dramatically, but the challenges of bringing this technology into wider practice are substantial. Although downloads of ...



Forbes

Uber's Massive 2016 Breach Exposed Data On More Than 25 Million Americans
Forbes
This week, the FTC published a revised complaint regarding the infamous 2016 breach, during which hackers accessed 16 files. According to the complaint, a huge percentage of the victims exposed in the breach were Americans. The updated FTC document ...
Uber Agrees to Expanded Settlement with FTC Related to Privacy, Security Claims | Federal Trade CommissionFederal Trade Commission
Getting serious about safety | Uber NewsroomUber

all 332 news articles »


NewsChannel5.com

Increased Wireless Speeds Likely Coming To Tennessee
NewsChannel5.com
NASHVILLE, Tenn. - A bill that would bring 5G wireless technology to Tennessee was passed by the senate. It passed through the state senate on Wednesday with minimal resistance. The legislation would allow the construction of cell phone towers much ...



fiddleheadfocus.com

Registrar celebrates 40 years at Northern Maine Community College
fiddleheadfocus.com
PRESQUE ISLE, Maine — In 1977, a gallon of gas cost 63 cents, the Dow Jones was under 1,000 and the first mobile cell phone was still months from being unveiled. Now gas is closer to $2.75 and the Dow is over 24,000. Much has changed, but one constant ...



San Diego Community Newspaper Group

From soaked smartphones to trampled tablets, Indiana Phones can fix it
San Diego Community Newspaper Group
About his unique, movie-themed business name, Williams, who's big on puns said, “It just came to me one day hanging out by the pool trying to think of a catchy name for mobile cell-phone repair.” Indiana Jones is the fictional archaeology professor Dr ...

and more »


Broadcom (AVGO) Redomiciles to United States From Singapore
Zacks.com
The rejection stemmed from Trump's concern of conceding China the upper hand in mobile cell phone communications. The order had also disqualified Broadcom's 15 proposed candidates from standing for election as directors of Qualcomm. It restricted ...

and more »


IndieWire

Wes Anderson Is an Advertising Genius: 15 Amazing Commercials Directed by the Indie Auteur — Watch
IndieWire
Wes Anderson is easily one of the most singular voices in contemporary cinema, and it turns out the same is true of Wes Anderson in the world of advertising. The director has been courted by companies such as American Express, Prada, Hyundai, and AT&T ...
Wes Anderson's 'Isle of Dogs' is often captivating, but cultural sensitivity gets lost in translationLos Angeles Times

all 101 news articles »


WSLS 10

Appalachian Power prepares for oncoming snowstorm
WSLS 10
A mobile cell phone charger is also recommended. By keeping electric heating systems and water heaters turned off until several minutes after power is restored, customers can assist restoration efforts. Appalachian Power has 1 million customers in ...

and more »


Mount Pleasant Daily Voice

Police: Employee Stole More Than $1.3K In Items From Westchester UPS Center
Mount Pleasant Daily Voice
A Mohegan Lake man working for the United Parcel Service on Front Street in Yorktown Heights is facing a felony charge after allegedly stealing more than $1,000 in merchandise, according to investigators from the Yorktown Police Department. Officers ...

and more »


Patch.com

UPS Employee Accused Of Stealing Cellphones: Police
Patch.com
YORKTOWN, NY — A Mohegan Lake man was arrested for allegedly stealing a couple of cellphones. Yorktown Police said Lylle Ryals, 22, of Mohegan Lake, was charged with fourth-degree grand larceny, a felony. Police said around 10:30 a.m. Feb. 21 an ...

and more »

Google News

home | site map
© 2006