|Mobile & Cell Phone Information|
Short Messaging Service (SMS) for Enterprise Messaging
SMS for Enterprise Messaging - Value added services
Short message service, usually called SMS, is a globally accepted wireless service for enterprise messaging (mobile value added services) that enables the transmission of alphanumeric messages between mobile subscribers and external systems such as electronic mail, paging, and voice-mail systems.
The text comprises letters or numbers or an alphanumeric combination. SMS was created as part of the GSM Phase 1 standard. Each short text message is up to 160 characters is length when Latin alphabets are used and 70 characters in length when non-Latin alphabets such as Arabic and Chinese are used.
SMS comprises two basic point-to-point services:
SMS Mobile-Terminated (SMS MT)
SMS (MT) are transported from the SMSC to the handset and can be submitted to the SMSC by other mobile subscribers via MO-SM or by other sources such as voice-mail systems, paging networks, or operators
SMS MT Services allow the deployment of various applications such as:
SMS Mobile-Originated (SMS MO)
SMS MO are transported from a MO-capable handset to the SMSC and can be destined to other mobile subscribers or for subscribers on fixed networks such as paging networks or Internet protocol (IP) networks (including the Internet and private e-mail networks).
SMS MO Services are typically used in deploying applications to receive information from Mobile users to an external short messaging entity, which is typically a computer connected to the internet. Such request for information is made by sending an SMS from their mobile phones to a service number linked to the service of the content provider.
Typical SMS MO service examples are dedicated requests, voting or quiz applications. A customer can register his request for information e.g. Text 'Product ABC' to +44 7979458584 to know the product details of the product or to text 'Yes' to a mobile number to confirm presence in an event.
Why do enterprises need SMS based mobile data services?
SMS based mobile data services are not necessary for every enterprise or every division within an enterprise. As with any new communications/ IT application or service, the investment and cost of an implementation must be balanced by a sufficient economic return. Several research firms have stated that two to three years after a mobile data services implementation a company should see a positive return on their investment.
However, there are a few compelling reasons for enterprises to get on to tap the potential of SMS based mobile data services. For many enterprises, such wireless initiatives form ways to advance customer service, productivity, cost reduction, or simply functionality necessary to remain competitive.
A good example is the financial industry where wireless services have played a role in maintaining competitive position in the consumer market. Many leading banks, stock brokers and mutual funds have already started such service in which their customers receive pre-defined 'business-rules' driven alerts or notifications. These notifications or alerts are a result of SMS enabling of business processes. Such a service eliminates the need of conventional getting connected on voice, thereby reducing direct communication cost and indirect costs (time of people making voice calls) and complexity involved in the business process.
Of late, innovative and cost effective and business models for SMS based mobile data services have emerged by which the enterprises are not required to own the wireless communication infrastructure required for the said service. Instead, they get all the benefits by the hugely successful 'pay-as-you-go' model. This reduces total cost of ownership of the new initiative.
There are a few Mobile Value Added Service Providers (MVASP) that have emerged in the past couple of years which provide high quality service as compared to operators, who do not focus in enterprise wireless messaging as the size of the market is sub-optimal from the perspective of operators. Moreover, the expertise required in providing high quality and end-to-end service requires expertise in both IT industry and telecommunications verticals which makes this service offering unique. Many enterprises globally are already benefiting from such SMS based wireless initiative to reduce cost and increase operational efficiency at work.
To deliberate and decide, whether SMS based mobile data services will provide tangible economic benefit to their business, there are a number of questions enterprises should ask can themselves. This type of strategising is a first step in defining the value SMS based mobile data services provide and is necessary to avoid initiatives that provide "neat" capability without sufficient and early return. When evaluating your needs for mobile data services, questions to ask include:
Mobile data services are aimed to increase operational efficiency and reduce costs. When computing the actual return on a wireless initiative, one must look at cost savings from increased efficiencies, productivity, customer satisfaction, and other such metrics. This is substantially more complex than discounting revenue generation, because many of the metrics are approximates and many of the benefits very subtle, but this estimation gives the most accurate measure of success.
Many companies provides mobile data services like ValueFirst Messaging Pvt. Ltd. www.vfirst.com is a leading enterprise messaging services company in India provides SMS on GSM/CDMA/GPRS also provides SMS sending software / applications services and products.
There are a number of metrics that will assist in determining the return of a wireless initiative. Take careful attention to assure that the metrics used relate directly to the type of solution. For example, when deploying SMSbased mobile data services for maintenance, look at the amount of time spent on a sales call. If billing is incorporated into the system, check the change in the billing cycle, to see that it has decreased. Some other metrics that may help measure the success of a wireless implementation are:
About The Author
This article has been contributed by (Mr.) Vijay Shukla, Country Head, ValueFirst Messaging India (http://www.vfirst.com). Vijay has over 8 years of industry experience management consulting and mobile data services. He can be contacted at firstname.lastname@example.org
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Safer Cell Phone Use For Drivers
Cell phones are great for people on-the-go, but talking on your cellular phone while driving can be downright dangerous. The safest choice is to avoid using your phone while driving, but that's not always possible.
Analog vs. Digital Cellular Phones
Cellular phones are an amazing modern convenience, but it can be confusing for consumers to distinguish between the various options available. There are two main types of cellular phones: analog and digital.
SMS 101 - Short Message Service Explained
Short Message Service (SMS) is a quick and simple way to communicate short messages via mobile phones, handheld devices, and increasingly even landline telephones. Commonly known as text messages, SMSes, or even texts the practice has spread rapidly throughout the world, evident by the fact that 500 billion such messages were sent in the last year alone.
Prepaid Wireless: Is It Right For You?
Just about every leading mobile phone provider now offers some sort of prepaid calling plan in order to fit their customers' budgets. But is is right for you?The first question you'll need to ask yourself is how often you'll use your wireless phone?Since the biggest benefit of a prepaid wireless phone is there is no monthly contract, you'll pay a little more for the prepaid minutes you purchase.
Camera Cell Phone Picture
Camera cell phone picture - recent development.Camera cell phone picture is a recent development.
Cellular Phones - Things to Consider When Buying a Phone
Staying connected with a cell phone has become a way of life for most people. As a result, there are many types of cell phones on the market.
Cellular Phone Services & Bill Payment Services: The New Wave For Merchant Retailers
PREPAID CELLULAR TIMEPrepaid Cellular Are A Smart Choice!There are huge demands for prepaid services all over the world, somewhere in the neighborhood of 120 million prepaid cellular and long distance users in North America along. The growth of the pre-paid wireless industry has been truly astonishing, and there is no end in site.
Camera Cell Phone Sprint
Camera cell phone by Sprint - offer with a service plan.Camera cell phone by Sprint offer is just an example of many types of camera cell phones offered by service providers like Sprint PCS, AT&T, T-Mobile, Verizon Wireless, Cingular Wireless, and many more.
Renegotiating a Cell Tower Lease- Can It Be Done?
While cell towers actually started being built in the late 1970's, the boom in development did not really start until Congress passed the Telecommunications Act of 1996. Instead of having two wireless providers in any one area, customers now found that there were up to eight companies with licenses from the FCC to provide Personal Communications Service (PCS) in their area.
Cellular Phone Contract Tips
Choosing a cellular phone contract and choosing a cell phone for you can be very challenging. Choosing a cell phone that's right for you depends on your personal preferences and your needs.
How To Save Money On Long Distance Calling Cards And Cheap Phone Cards
In the old days (7-10 years ago) there were no long distance calling cards and cheap phone cards so it could cost you a ton of money to make long distance calls. Calling your grandparents in another state or calling home from college on the weekends was very expensive and prohibitive.
The Pros and Cons of Camera Cell Phones
All the major phone manufacturers are cashing in on the ever increasing market in camera phones. Companies such as Nokia, Siemens, Motorola and many more have seen their profits sore since the introduction of the camera cell phone.
Prepaid Cell Phone Plans - Are They For You?
Most Americans have cell phone plans with contracts that call for a certain number of minutes per month.For example, your plan might include 450 minutes per month.
Calling Cards and Prepaid Phone Cards To Help You Save Money
You can now save quite a bit of money on your long distance calling simply by using prepaid phone cards. It wasn't too many years ago that making a call overseas or even to an old friend in a neighboring state would be very expensive and even prohibitive.
Please be aware of this, as I have had these calls from the switch board - if you receive one hang up IMMEDITELY!Phone Fraud - Warning from the Police 11 May 2005 we have been advised of a telephone fraud currently in operation, this applies to home and work telephone, landlines and mobile phones. If you receive one of these calls, upon answering the telephone you will hear a recorded message congratulating you on winning and all expenses trips to an exotic location.
Helping You Choose From Cell or Land Line
Most of us have two phones, our cell and our land line (house phone). Realistically many people are paying two bills when one is sufficient.
Cell Phone Reviews - Why Do Them?
Well let's be honest some people just don't bother doing cell phone reviews, and why should they? Well let's keep things simple, would you just walk into a car showroom and drive away within 5 minutes, not many would unless you have done your homework first. Cell phones can be complex, you need to know what you what before you jump and buy, and then there are the cell phone carriers, who to choose from.
Cell Phone Batteries, Money Saving Tips
It's hard to imagine what the world did before the use of cell phones! We have become so dependent on having a cell phone that we tend to panic if we forget it at home or if the battery dies. Cell phones are an important part of most everyone's life that allows them to be reachable 24/7 for family, friends and business associates to contact them.
Best Cell Phones - Cell Phone Shopping 101
Before the advent of cell phones, communications may not have been as convenient, but life was definitely less complex. Since their introduction into society, the design, features and package plans have evolved to the degree that we now have to do research on cost comparisons and option customization, as well as peruse technical manuals in order to learn how to operate these gizmos before we can ever hit that "send" button.
The Teen Cellular Phone Market is Growing in Leaps and Bounds
Everywhere you turn around, you see someone talking on a cell phone. This latest technological shift in the way we converse with each other has not been lost on teenagers.
|home | site map|