| |
| |
|
Mobile & Cell Phone Information |
|
|
|
Mobile Commerce: An Expectation for the Mobile Users In Pakistan
Mobile commerce is electronic commerce over wireless devices. Mobile commerce refers to transactions using a wireless device and data connection that result in the transfer of value in exchange for information, services, or goods. Mobile commerce, facilitated generally by mobile phones, includes services such as banking, payment, and ticketing. Analysts say that close to 50% of all e-commerce will be mobile and the projections are staggering. There are three basic types of m-commerce transactions. The first is carrier-based; using a carrier's billing system to purchase something with a wireless device. This method lets the user bill their purchase to their monthly carrier bill (or deduct it from their pre-paid deposit). The second type of mobile commerce transaction involves using a credit card over a wireless network connection. In this type of transaction, the user has securely stores their credit card data on their mobile phone, using their cell phone as a surrogate credit card. The third type of m-commerce transaction involves financial services. These transactions include activities such as transferring money between accounts or paying bills through a wireless transaction. If these things are going to happen in Pakistan then the expectation of mobile users will be more to their service providers and then people will prefer to those service providers which are offering differentiated product and m-commerce facilities. There are a lot of benefits of m-commerce to conduct a financial transaction while mobile are considerable. As soon as phones and point-of-purchase systems are Bluetooth-enabled, almost everything and anything becomes possible. For example, a group of friends are having a drink and decide to take in a movie. They browse through the local entertainment service, decide which one they want to see, take a look at the seating plan, select the best free seats and purchase the tickets. The transaction is stored in the mobile, so when they arrive at the cinema there is no need to queue; the purchaser merely points his/her phone at the checkpoint and through they all go and enjoy their movie. But when it will get hype then security will be the primary concern over public networks for the mobile users. There is an obvious security distinction between a short-range, Bluetooth transaction and one made over the public network. The former represents the wireless equivalent of swiping a credit- or bankcard; it is virtually impossible to monitor this type of transaction and the information content is worthless. Information sent over a public resource can be monitored, so the best way of ensuring that the transaction is totally secure is to make this type of content equally worthless. This can be done in various ways; in fact there are so many ways and so many acronyms (PKI, X.509, SSL, WTLS, RSA, etc.) that one can only conclude that a few of them simply must work. This perception will reinforce by the involvement of credit card companies, banks, and other financial institutions. Many countries are experiencing m-commerce and generating decent revenue through m-commerce, in the list of these countries I want to share the success of m-commerce in Japan. In Japan, however, m-commerce has been a huge success, accounting for over $400 million in revenues each year. Through NTT DoCoMo's popular i-mode service, subscribers can buy sodas from vending machines, purchase food at fast food restaurants, and shop at Internet retailers like Amazon.com, buying all their good through DoCoMo's billing system. Other companies, like Visa, also offer m-commerce services in Japan. By the success of m-commerce in many developed countries in the world, I hope that Pakistan will also benefit from m-commerce and there are lots of expectations from m-commerce in Pakistan. So, if m-commerce will execute in Pakistan then it will create convince for the trade world because through m-commerce they can make transactions like banking, payments, ticketing & much much more. Ahmed Saleem, Marketing Management Student, Currently Doing BBA from Mohammad Ali Jinnah University Islamabad Pakistan, One of the Leading Institue in Business Admininstration & Computer Sciences in Pakistan.
MORE RESOURCES:
Mobile-Cell-Phone - Google News |
|
|
|
RELATED ARTICLES
Location Sensitivity - Cell Phone GPS This is basically a system to locate the handheld when making a call to 911. In the mid to late 1990's, many people got cell phones just for the emergency use of being able to call for help almost anywhere. How Reliable are Cell Phones Cellular phones and pagers are part of the "now" generation, instant contact, anywhere at any time. People are looking for convenience, comfort and security. The Importance Of Cell Phones In Modern Society Cell phones have become a necessity for many people throughout the world. The ability to keep in touch with family, business associates, and access to email are only a few of the reasons for the increasing importance of cell phones. Family Cell Phone Plans - Comparison Shopping To Help You Choose The Best Plan With the myriad of cell phone plans that are available through the various carriers today, it can be a bit of a challenge to muddle through it all, trying to find the best package for your family. Each has their own special set of perks that are offered, in order to entice potential customers to purchase a contract and commit themselves to a particular amount of time with the company. Free Cell Phones All Around - Cashing in on Consumerism There's no greater way to win the hearts of consumers than to give them something for nothing. In our society of advanced communications devices and state-of-the-art technology, one of the best commodities to target for these give-away tactics is the cell phone. Lets Talk In the eyes of a teenage girl cellular phones are the best invention since boys. My daughter has had a cell phone for awhile now but it wasy a prepaid one. Cell Phones Endanger Children If your child uses a cell phone, take note. A recent news report has prompted renewed concerns about the safety of cell phone use, especially by children. Knowing the difference between Cell Phones and Cell Phone Plans Will Save You Time and Money Many people go looking for cell phones without too much emphasis being put on the cell phone plans. Many new users who sign up to the different networks have been sold to rather than choosing the best option the suits them. How To Save Money On Long Distance Calling Cards And Cheap Phone Cards In the old days (7-10 years ago) there were no long distance calling cards and cheap phone cards so it could cost you a ton of money to make long distance calls. Calling your grandparents in another state or calling home from college on the weekends was very expensive and prohibitive. Toll Free Virtual PBX Systems Level the Playing Field for Small Businesses Technology, some people fear it, some resist it, and others embrace it. As a small business owner, it could be the best thing that ever happened to your company. How Young is Too Young? Buying Cell Phones for Kids Take a random tween, age 8-12, place them in front of a rotary phone and observe at the blank stare of bewilderment. Yes, gone are the days of the landline, pushed aside by the next wave of technological advancement. Cell Phone - Why Should I Upgrade We hear from friends or just general chat by people wanting to upgrade their cell phones. There are a number of very good reasons to upgrade but unfortunately the main reason people upgrade and without thinking is because the cell phone manufacturers are blitzing us with advertising on a daily basis with new features. UK Top 40 Singles: Should It Include Ringtones As Well? I noticed two interesting stories today. The first one on the BBC stated that from Sunday the UK singles chart will include online downloads for the first time, which will have a major impact on the top 10. Recycling Mobile Phones Recycle Cell PhonesTechnological advancements providing users with improved reception through integrated antenna systems, reduced size and weight of cell phones, along with numerous feature sets, and storage improvements have caused the bulk of cellular phone users and enthusiasts to upgrade to new and improved handsets. The low cost of cell phones and the added technological improvements mean that the majority of cellular phone users are on their 2nd or 3rd generation hand set. Overview of Cellular Phone Carriers How many times have you heard of people spending hundreds of dollars on the latest and greatest cell phone only to be disappointed by the bad signal? Dropping calls is another very annoying occurrence with cell phones. You need to look very carefully into the cell phone carrier that you wish to sign up with. Samsung SGH-x427m Portable Digital Telephone Switching cell phone providers allows consumers the opportunity to purchase [or get for free after rebates] a new phone periodically. I recently made the switch and was given the usual list of phones to choose from. Free Cellular Phone Free cellular phone offers.You can definitely find a free cellular phone by looking through the promotions offered by various phone companies. Best Cell Phones - Cell Phone Shopping 101 Before the advent of cell phones, communications may not have been as convenient, but life was definitely less complex. Since their introduction into society, the design, features and package plans have evolved to the degree that we now have to do research on cost comparisons and option customization, as well as peruse technical manuals in order to learn how to operate these gizmos before we can ever hit that "send" button. Choosing a Voice Mail System Voice Mail put simply In its simplest form a voice mail system is essentially just another phone answering system. They store their messages on a computer disk. Cellular Phone Services & Bill Payment Services: The New Wave For Merchant Retailers PREPAID CELLULAR TIMEPrepaid Cellular Are A Smart Choice!There are huge demands for prepaid services all over the world, somewhere in the neighborhood of 120 million prepaid cellular and long distance users in North America along. The growth of the pre-paid wireless industry has been truly astonishing, and there is no end in site.
|
| home | site map |
| © 2006 |
